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Should I be doing Videos? If I want more Sales...
The question should be: Can I afford not to Be?
Why is Video Marketing Important in 2020?
In December 2019, Wyzowl surveyed both marketing professionals and consumers and the some of the results will blow your mind.
Are you relying on the following to get sales?
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text-based article, website or posts
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an infographic
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download an ebook or manual
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a webinar or pitch,
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who’d like a sales call or demo.
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or nothing?
It's time to review the business strategy and apply the 80/20 Rule?
See the statistics below for 2020?
Do you want to be doing the same thing and getting the same result?
Are you prepared to invest in your business and use video?
The Consumer View
When asked how they’d most like to learn about a product or service?
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96% of people have watched an explainer video to learn more about a product or service.
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84% of people say that they’ve been convinced to buy a product or service by watching a brand’s video.
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People are twice as likely to share video content with their friends than any other type of content.
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Two-thirds of people (66%) said they’d prefer to watch a short video
Or Is this is how your business tries to engage?
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18% who’d rather read a text-based article, website or post
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4% who’d like to view an infographic
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3% who’d rather download an ebook or manual
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3% who’d rather attend a webinar or pitch, and
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2% who’d like a sales call or demo.
We are not suggesting that you drop the ebooks and webinar pitch but video can supplement your marketing and makes it more effective.
The Videos below are just a few samples.
We will tailor your videos to your business and your message.
How to Video
Great for facebook content to add value to your followers
Animated Video
Something different & attention grabbing
Service Video
Referral Video-Real Estate
Party Video
Realestate Property Video
The Marketers View
In their 2020 report, Wyzowl found:
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95% of video marketers say video has helped increase user understanding of their product or service.
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92% of marketers who use video say that it’s an important part of their marketing strategy. (Up from 91% in 2019, 85% in 2018, 82% in 2017, 88% in 2016 and 78% in 2015.)
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89% of video marketers say video gives them a good ROI.
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83% of video marketers say video helps them with generate leads.
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87% of video marketers say video has increased traffic to their website.
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80% of video marketers say video has directly helped increase sales.
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95% of video marketers plan to increase or maintain video spend in 2020.
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59% of non-video marketers say they expect to start using video as a marketing tool in 2020
